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Missing Window Sticker Information & Selling above the MSRP (Manufacturer Suggested Retail Price)

By law, each new vehicle being sold must come equipped with a window sticker, called a “Monroney” sticker, which details important information about the vehicle being sold. This information must include details like the vehicle’s MSRP (manufacturer’s suggested retail price), the vehicle’s warranty details, standard features, engine and transmission information, optional equipment and its pricing, fuel economy, and crash test and safety ratings. By law, these window stickers must be displayed on a new vehicle’s side window or windshield so that a consumer can be properly informed of the vehicle’s specifications. If a vehicle does not have a window—“Monroney”—sticker, then the seller is violating the law by not providing all the relevant information a buyer needs when considering a lease or purchase.

A vehicle’s window sticker must include the MSRP, or manufacturer’s suggested retail price. It is illegal for a retailer to sell a vehicle for more than the listed MSRP.

If you suspect that you were sold a vehicle that did not contain all the required Monroney sticker information, or if you suspect your vehicle was sold to you above the mandatory MSRP, then you may have grounds for legal action. Call us at the Law Offices of Robert Mobasseri and we can review the details of your case and advise you on your next steps. Reach us at 213-282-2000 for a free and personal legal consultation. You can also submit a FREE evaluation form through our site so that a member of our firm can review your case and contact you further about your legal options.

What should be on a window (Monroney) sticker?

All new vehicles for sale must come equipped with a window sticker, also called a Monroney sticker. Window stickers were named for Senator Mike Monroney, who sponsored the bill that required sellers to include these window stickers on every new vehicle for sale. As part of the Automobile Disclosure Information Act, it is required by law these window stickers include the following information:

  • the MSRP (manufacturer’s suggested retail price)
  • warranty details
  • standard features
  • transmission and engine descriptions
  • optional equipment and pricing, like premium sound systems, navigation, interior upgrades, etc.
  • fuel economy
  • crash test and safety ratings
  • All of the above information must be readily available on a vehicle’s window sticker so that consumers can make an informed purchase. Each item listed above must be included on the new vehicle’s window sticker, and a failure to include all of the items is against the law.

    Window stickers (Monroney stickers) are valuable because they provide consumers with detailed information about a vehicle they may purchase and require a basic level of transparency between seller and buyer. If any information is missing or is misrepresented on a vehicle’s window sticker, then the dealer responsible may face heavy fines or even jail time. It’s important that consumers crosscheck the window sticker information with the actual vehicle to be sure that the Monroney sticker is accurately describing the vehicle, its pricing, and its specifications.

    What is a MSRP?

    One important piece of information included on all window stickers is the vehicle’s MSRP, which stands for Manufacturer’s Suggested Retail Price. The MSRP is the price that a manufacturer suggests that retailers sell a vehicle for. It’s important to note that there is a difference between the MSRP and the invoice price. The invoice price is what the dealer paid the manufacturer to acquire the vehicle, and the MSRP is what the manufacturer suggests retailers sell those vehicles for.

    A dealership cannot sell a new vehicle for more than the MSRP (the sticker price) unless there is a detailed notice also affixed to the vehicle that explains any mark-ups. MSRP is required so that a general standard can be set for retailers when selling vehicles to prevent needless overcharging or price inflating.

    Who We Are

    At the Law Offices of Robert Mobasseri, we have a 99% success rate representing California consumers in the areas of auto fraud, dealer fraud, lemon law, and consumer protection. If you were sold a new vehicle that was missing a window sticker or your vehicle’s window sticker was missing information, you may be entitled to damages. If you were sold a vehicle above the listed MSRP, then you may have a case and may also be awarded damages. Provisions like the Automobile Disclose Information Act and other consumer protection laws are put in place to make sure the average consumer has basic rights and isn’t taken advantage of. If your right to fair selling practices and your vehicle’s complete information has been violated, then you have a case and should contact one of our experienced auto fraud attorneys.

    If you believe that you may have been sold a vehicle above the listed MSRP or if you suspect that the window sticker (Monroney sticker) misrepresented or did not accurately detail the vehicle, then you may have a case for dealer fraud. To receive a free consultation, contact our auto fraud attorneys at the Offices of Robert Mobasseri. Reach us at 213-282-2000 to ask questions and discuss the details of your case with one of our auto fraud lawyers. You can also submit a FREE online evaluation form to be reviewed by one of our attorneys, who will then contact you personally to discuss your next steps and legal options.


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    Lemon Law Auto Fraud serves the following California counties: Inyo, Imperial, Kern, Los Angeles, Mono, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara, Tulare, and Ventura.

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    Disclaimer: The following Lemon Law and Auto Fraud information has been compiled from various public sources. It is presented online for informational use only, and without warranty as to its accuracy, timeliness, or completeness. This site does not replace any official versions of the information presented, nor does use of this information constitute an attorney-client relationship. It is always recommended that you do not make any decisions about any legal matter without first consulting an attorney to ensure that all of your rights are protected, as well as to find out if your vehicle meets the established Lemon Law or Auto Fraud Criteria for your state.